Since 1987 Focal Point has been creating professional content for the lawn and landscape industry. Our challenge, and our clients’ challenge, has always been: how do we get this information to our clients? How do we make them listen to our advice? how do we make them care?

Ladies and Gentleman, we have the answer.

 

Introducing Festuca - Home Marketing Assistant

Festuca is a wifi and Bluetooth enabled home assistant and speaker that belongs in the home of every one of your clients. Think of Festuca like Alexa, except specifically for the lawn and landscape industry. 

Here’s how it works:

We will create a customized Festuca Content Plan for your company. You order an initial supply of Festuca units, each of which is pre-loaded with a knowledge-base of articles, information and Frequently Asked Questions from the extensive Focal Point archives. The specific knowledge-base will be customized for your company, services and region.

This spring, every new client you sign up will be shipped a pre-loaded, pre-programmed Festuca unit. You simply send us a list of new clients every week and we will handle the rest. Your client just has to plug in Festuca and let the auto-config process connect it to their wifi and the bundled app.

What happens next is pure magic.

Are you tired of answering the SAME questions ALL season long?
Tired of wasting time dealing with customers when you've got business to attend to?

Those days are over.

Festuca can answer ANY lawn and landscape question your clients might ask. When to water, when to prune, when to reap and when to sow - it’s ALL there.

All they have to do is ask.

But that’s not all. With Festuca, your clients don’t even have to ask the questions. We’ve taken care of that too.

The Festuca app is the brain of this operation. Each of your employees or technicians will carry a phone or mobile device loaded with the app. Then, rather than scribbling notes they hope someone can decipher, they can enter any notes in the Festuca app. Mowing instructions, watering instructions, project notes or even a simple courtesy note - all of these and more are recorded in the app.

THEN, when your client comes home in the evening, Festuca will greet them politely before letting them know exactly what they need to do to get the most out of their lawn and landscape. 

Festuca can also be connected to any wifi enabled irrigation controller, and an optional rain gauge soil moisture probe. Your clients will never have to THINK about proper watering again - neither will your employees for that matter!

Festuca has it all under control.

ONLINE REVIEWS MADE EASY.

Are you tired of spending time and effort to pry positive testimonials and online reviews from your clients? Those days are over.

Since Festuca is essentially “always listening,” it is always on high alert for positive news about your company. If your clients are having dinner and conversation turns to their lawn and landscape Festuca will be listening for and recording any positive comments. 

Anything remotely positive that your clients say about you will be immediately transcribed, and automatically published under your clients’ names to any social media sites they log into using the same e-mail address they use for Festuca.

We take all the hassle out of gathering positive reviews, for you AND your clients. 

 BUT NOT ALL NEWS IS GOOD.

Most client complaints start with a conversation in the home. What if you could stop complaints before the client picks up the phone? Now you can. Festuca is always listening, and she comes on high alert for certain pre-loaded danger statements from your clients. When Festuca hears your company mentioned in a negative light, the Festuca Action Plan is immediately triggered.

First, your clients will begin to hear calming music from the Festuca speaker. More hostile statements, such as "I'm gonna call and cancel right now" will trigger the playback of hypnotic recordings to soothe your clients and slow their roll.

Additionally, you (or a designated customer service manager) will receive a text message transcription of the offending message so that you can make a “pre-emptive” courtesy call to check in. 

LET’S GET DOWN TO BUSINESS.

Collections. Nobody likes it, but collecting money is an essential part of this business. Thankfully, Festuca makes it easy. The Festuca app requires a credit card on file, so now instead of invoicing and waiting for payment, it’s all one painless process. 

And slow pay/no pay? My friend, those days are over. We’re talking about a semi-sentient piece of hardware that hears EVERYTHING that happens in the house.

Trust me, they’re going to pay you.

THE FUTURE IS NOW. LET FESTUCA TRANSFORM YOUR BUSINESS.


Marketing communication is challenged by the struggle to be heard among the din of modern life. Focal Point is offering you a portal toward clarity, an oasis amongst the noise in the marketplace. Are you ready to join the marketing revolution?