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Branding, Part 3: The Brand Promise
3/11/2021 1:25 PM
This is part 3 of a 3-part series.
Read MoreYou Should Know: Informed Delivery
3/8/2021 8:42 AM
We do a tremendous amount of direct mailing, and the logistical mechanics of what the USPS does is astounding.
Read MoreThe Wrong Way to Do Discounts
2/27/2021 11:27 PM
To my eternal gratitude, my wife is decidedly not into handbags, fancy shoes, or expensive makeup. There are whole categories of luxury goods she has no interest in. It's fantastic.
Read MoreBranding, Part 2: Your People
2/5/2021 10:13 PM
This is part 2 of a 3-part series.
Read MoreBranding Part 1: The Product
1/20/2021 2:58 PM
This is part 1 of a 3-part series.
Read MoreDirect Mail Options
1/7/2021 4:22 AM
There are two basic approaches we offer for direct mail lead generation: Every Door Direct Mail and Traditional Mailings.
Read MoreHappy New Year!
1/3/2021 6:07 PM
In All Things, Give Thanks
11/25/2020 4:58 AM
Your trust in us is what keeps our business operating, and your friendship is what makes it fun.
Read MoreService-Specific E-mail Promotions
9/13/2020 1:35 PM
One truism of business is that our customers are never as aware of our services as we are.
Read MoreLong Term Buying Decisions
9/9/2020 1:34 PM
The goal of your marketing and advertising should be building "top-of-mind awareness," so that when your prospect finally decides to bring in a professional, YOU are the one they think of first.
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