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E-Newsletters
E-Mail Marketing for Lawn Care and Landscape Contractors
Focal Point makes e-mail marketing easy, consistent, and professional.
Keep your name in front of your clients and prospects with our Educational Track e-newsletter program. Monthly newsletters keep your audience informed and engaged with their lawn and landscape.
Generate sales for seasonal services with our Promotional Track. We set up a sales-generating e-mail blast and distribute it 3 times over a 6-week period to remind your clients that it’s time to order additional services.
Educational Lawn & Landscape E-Newsletters
The Educational Track is probably what you picture when you think of an "e-newsletter." We work with you to create a monthly calendar of informative e-mail newsletters. We pull from our archive of 1,000+ pre-written lawn/landscape articles, and we solicit any information you want us to include. We pull photos from your website when we can, and work with you to create a customized newsletter that will keep your audience informed about pertinent seasonal topics.
Position yourself as an expert, answer common questions, encourage good cultural practices, and generally stay top of mind with your clients and prospects.
Educational Track: Key Points
- Inform and educate your clients and prospects on seasonal topics
- Professional content from our archive of 1,000+ lawn and landscape articles
- We will combine your photos and information with ours for maximum effect with minimum effort from you
- Your time investment = 15-20 minutes/month
- We handle all proofing and distribution
- Opens and click-through data available at any time after campaign is sent
Educational Track Pricing
Per-Campaign Charges: Includes the setup, proofing and distribution of your E-Newsletter campaign to up to 1,000 e-mail addresses.
Cost: $225 per campaign. ("campaign" = a monthly newsletter. So think of it as $225/month if that's easier.)
Promotional E-Mail Program
Our Promotional Track is aimed at generating a direct response for specific services. We look at your service calendar and create a plan for bolstering sales of seasonal services and upsell services with repeated e-mail blasts.
These e-mails are heavier on graphics and have a stronger call to action. Unlike the Educational Newsletters that are sent one time, the Promotional Track e-mails are sent 3x; every 2 weeks over a 6-week sales period.
Promote Spring Cleanups with 6 weeks of e-mail reminders in February and March, or Mosquito Control in the late spring and summer, or promote Aeration/Seeding fescue lawns during a 6 week period around Labor Day. No matter what services you want to sell more of, we can create a promotional program that serves as a simple and effective reminder to your client and prospect list.
Our promotional program ensures that your audience knows it's time to schedule a given service.
Promotional Track: Key Points
- E-mail blasts designed to sell a specific service
- Schedule is built to highlight services you want to promote through the year
- Each blast is scheduled to send 3x over a 6-week sales period
- Can be created for any service, or for as-needed alerts on weather, insects, emergencies, etc.
- We handle all proofing and distribution
- Opens and click-through data available at any time after campaign is sent
Promotional Track Pricing
Per-Campaign Charges: Includes the setup, proofing and distribution 3x to up to 1,000 e-mail addresses.
Cost: $375 per campaign.
E-Mail Marketing Examples
