E-Mail Marketing

Keep your name in front of your clients and prospects with consistent e-mail marketing messaging.

Generate sales by reminding clients and prospects of seasonal services and educating them on horticultural topics affecting their landscape.

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Educate

None of your clients or prospects understand your work as well as you do. This is true for any service business; landscaping, lawn care, tree care, roofing, HVAC. As a contractor, you know more than your clients about the service you are performing, and educating them is a service you need to provide.

Add value to your service by keeping them informed. Stay in touch, and stay on their mind.

Manage Expectations

Too many issues start and end with poor communication. You cannot solve every client problem with pro-active communication, but if you stay in touch with your clients and prospects, you can avoid many issues before they become unfixable.


Are you running behind schedule due to weather or supply issues? Tell your clients. Most people are understanding, as long as things are explained to them before it becomes an issue. 

Remind

People are busy, and time flies past us all. When is the right time to prune? To aerate? To plant new shrubs?

E-mail is a way to remind your clients and prospects about the proper time to call for any service you offer. Be an assistance to them by helping them keep a schedule. 

How Can We Help You?

Our e-mail marketing program is built on 35 years of experience communicating on behalf of lawn & landscape contractors like you. We will tailor a communication plan to your specific business and service offerings, ensuring that you stay in touch with your clients and prospects all season long.

Example E-Newsletter Schedules

  • Landscape Design/Build

    • Jan - Planning Your Dream Landscape
    • Feb - Patio Season Starts Soon!
    • Mar - Too Much Water? Dealing With Drainage
    • Apr - Overgrown Landscape? Consider a Renovation
    • May - Creating the Ultimate Backyard Entertaining Area
    • Jun - Keeping Cool Outdoors with Plantings and Shade Structures
    • Jul - Water Features for Any Property
    • Aug - Prepare for Shorter Days with Landscape Lighting
    • Sep - Why Autumn Is Ideal for New Landscapes
    • Oct - Warming Up With Outdoor Fire Features
    • Nov - Addressing Problem Slopes With Retaining Walls
    • Dec - Season-Closing Message – Start 2027 Projects No

  • Lawn Care

    • Jan - Welcome to A New Growing Season - Avoiding Winter Lawn Damage
    • Feb - Why Pre‑Emergent Applications Are Key to a Weed‑Free Lawn
    • Mar - Let’s Stop Spring Weeds Before They Spread
    • Apr - Don't Let Grubs Eat Your Lawn Out From Under You!
    • May - Identifying Surface Insects in Your Lawn
    • Jun - Don’t Forget the Trees and Shrubs: Protect Them from Insects
    • Jul - Summer Heat Stress Or Lawn Disease?
    • Aug - Aeration & Seeding: New Life for Your Turf
    • Sep - Fall Watering/After-Seeding Care
    • Oct - Fall Fertilization: A Boost for Next Spring
    • Nov - Late Fall Leaf Management
    • Dec - Closing Thank You/Continuing Service Reminder

  • Landscape Maintenance

    • Jan - Save Your Weekends This Year With Professional Maintenance
    • Feb - Clear the Way for Spring Growth with Professional Cleanup
    • Mar - Edging and Mulching - A Fresh Look for Spring
    • Apr - Too Much Water? Dealing With Drainage
    • May - Landscape Enhancements & New Plantings
    • Jun - Fertilizing Lawns, Trees & Shrubs
    • Jul - Summer Heat Stress Or Lawn Disease?
    • Aug - Aeration & Seeding: New Life for Your Turf
    • Sep - Fall Plantings: Why Autumn Is Great for New Landscapes
    • Oct - Fall Cleanups & Leaf Removal
    • Nov - Late-Season Pruning
    • Dec - Season-Closing Thank You/Renewal Reminder

  • Monthly Educational Newsletters

    This is probably what you picture when you think of an "e-newsletter." We work with you to create a monthly calendar of informative e-mail newsletters. We pull from our archive of 1,000+ pre-written lawn/landscape articles, and we solicit any information you want us to include. We pull photos from your website when we can, and work with you to create a customized newsletter that will keep your audience informed about pertinent seasonal topics.

    • Professional content from our archive of 1,000+ lawn and landscape articles 

    • We will combine your photos and information with ours for maximum effect with minimum effort from you 

    • Your time investment = 15-20 minutes/month
    • We handle all proofing and distribution
    • Opens and click-through data available at any time after campaign is sent

  • Promotional Sales E-Mails

    People are busy, and reminding them of specific service offerings is a simple and important way to increase revenue per client.
    We look at your service calendar and create a plan for bolstering sales of seasonal services and upsell services with timely e-mail promotions.

    Promote Spring Cleanups with several e-mail reminders in February and March, or Mosquito Control in the late spring and summer, or promote Aeration/Seeding fescue lawns during a 6 week period around Labor Day. No matter what services you want to sell more of, we can create a promotional program that serves as a simple and effective reminder to your client and prospect list.

    Our promotional program ensures that your audience knows it's time to schedule a given service.
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