How We Can Help
Acquire New Clients
New client acquisition is critical for growing your lawn care company. Increased route density and new account growth lead to operational efficiency and greater profitability.
Focal Point offers comprehensive direct mail services, built upon decades of experience selling lawn care services to homeowners. Traditional direct mail, Every Door Direct Mail, new homeowner mailings - the options are numerous. Give us a call and let us find the right program for your company and budget.
Our services
- define your potential market and guide a plan for new lead generation
- Identify areas on a map with room for growth
- Identify types of properties ideal for your lawn care services
Upsell Additional Services
Few of your clients take advantage of all the services you offer, and often it’s simply because they don’t know that they should - or even worse - they don’t know you offer them.
Increasing revenue per client requires timed and targeted communication, but it doesn’t have to be difficult. Remind them about tick control when tick season starts in earnest. Remind them about aeration and seeding in the dog days of summer. Remind them about deep root feeding as they are winding down their landscape for the fall.
Our services
We work with you to develop a timed schedule for upsell messaging, and we handle the writing, design and distribution of consistent e-mail newsletters and promotions. Talk to us about your services, and let us take care of the rest.
Educate and Retain Clients
If time weren’t so valuable, you and your team could explain everything about lawn care to every client. You could answer repetitive questions and share your knowledge, all season long. But time is extremely valuable, especially for seasonal businesses.
Educating your clients with proactive communication is an effective way to answer questions and short circuit customer complaints. Something as simple as a Grow Note about proper mowing can keep your clients’ lawns looking healthy. Cost effective e-mail newsletters will help you upsell aeration, pest control, and tree & shrub care.
Our services
Your best clients buy multiple services from you, year after year. Grow your business by increasing revenue per client while decreasing client cancellations.
