Green Industry Blog

Thoughts on marketing and communication

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The "Just Noticeable Difference"

I learned a lot of stuff in college, and there’s at least 3-4 things that I can still recall. One lesson from a psych 101 class I took has stuck...

The "Just Noticeable Difference"

I learned a lot of stuff in college, and there’s at least 3-4 things that I can still recall. One lesson from a psych 101 class I took has stuck...

Understanding the Recency/Primacy Effect

Understanding the Recency/Primacy Effect

Have you ever been watching television and seen the exact same commercial twice during a commercial break? It can feel like a mistake, but there’s an established psychological reason for...

Understanding the Recency/Primacy Effect

Have you ever been watching television and seen the exact same commercial twice during a commercial break? It can feel like a mistake, but there’s an established psychological reason for...

Remembering Your Unique Selling Proposition

If you read these newsletters, you know I generally try to avoid “marketing-speak.” There is, however, one foundational tenet of marketing and advertising that we should all keep in mind,...

Remembering Your Unique Selling Proposition

If you read these newsletters, you know I generally try to avoid “marketing-speak.” There is, however, one foundational tenet of marketing and advertising that we should all keep in mind,...

The Power of Peer Groups

“So this was where we made a mistake….” Last week, I had the opportunity to represent our company at an annual peer group meeting put on by Fred and Kelly Haskett...

The Power of Peer Groups

“So this was where we made a mistake….” Last week, I had the opportunity to represent our company at an annual peer group meeting put on by Fred and Kelly Haskett...

My Best Sales Job Ever

25 years ago today, on a cool, clear fall day, I pulled off the most important sales job of my life. I was a student at Xavier University in Cincinnati....

My Best Sales Job Ever

25 years ago today, on a cool, clear fall day, I pulled off the most important sales job of my life. I was a student at Xavier University in Cincinnati....

Bringing the Right Tool for the Job

I have a hole in the back wall of my business, and it's not even the first time this has happened. We produce a lot of print material through the...

Bringing the Right Tool for the Job

I have a hole in the back wall of my business, and it's not even the first time this has happened. We produce a lot of print material through the...

That's Why You Draft a Kicker

That's Why You Draft a Kicker

The lady at the trash collection company said, "yes, we take king-sized mattresses, but you either have to fold them in half or....cut them in half."That's how my brother and...

That's Why You Draft a Kicker

The lady at the trash collection company said, "yes, we take king-sized mattresses, but you either have to fold them in half or....cut them in half."That's how my brother and...

Why I'm Thankful

Why I'm Thankful

The lady at the trash collection company said, "yes, we take king-sized mattresses, but you either have to fold them in half or....cut them in half."That's how my brother and...

Why I'm Thankful

The lady at the trash collection company said, "yes, we take king-sized mattresses, but you either have to fold them in half or....cut them in half."That's how my brother and...