Green Industry Blog
Thoughts on marketing and communication
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Handling Customer Complaints
Complaints suck, and apps like Nextdoor or Facebook make it infinitely worse to deal with them. However, ignoring them doesn't make them go away.
Handling Customer Complaints
Complaints suck, and apps like Nextdoor or Facebook make it infinitely worse to deal with them. However, ignoring them doesn't make them go away.
Make Life Easier for Your Clients
Empathy is the key to building ease into our businesses. It is crucial to try to picture every interaction from the viewpoint of the client/prospect and do anything we can to...
Make Life Easier for Your Clients
Empathy is the key to building ease into our businesses. It is crucial to try to picture every interaction from the viewpoint of the client/prospect and do anything we can to...
Army Worm Invasion
I have never heard about any lawn/landscape issue as much as I have heard about army worms in the last week.
Army Worm Invasion
I have never heard about any lawn/landscape issue as much as I have heard about army worms in the last week.
What's a Weed Anyway?
10-12 years ago, my wife and I bought a lousy looking one-gallon redbud tree from a big box store, as a sort of new-home impulse buy. That tree is now...
What's a Weed Anyway?
10-12 years ago, my wife and I bought a lousy looking one-gallon redbud tree from a big box store, as a sort of new-home impulse buy. That tree is now...
Project EverGreen
For over 15 years, Focal Point has worked with Project EverGreen to bring the benefits of green spaces to communities across the country.
Project EverGreen
For over 15 years, Focal Point has worked with Project EverGreen to bring the benefits of green spaces to communities across the country.
Asking for Hard Truths
Focal Point recently had the opportunity to get some open-ended qualitative feedback from a group of our clients and prospects.
Asking for Hard Truths
Focal Point recently had the opportunity to get some open-ended qualitative feedback from a group of our clients and prospects.
Keeping it Simple
Clients and homeowners often don't know as much as you and your staff do about grubs, or aeration, or even proper watering.
Keeping it Simple
Clients and homeowners often don't know as much as you and your staff do about grubs, or aeration, or even proper watering.
Going Virtual - Efficient Landscaping in a Remo...
The world has changed a lot in the last year, in ways few of us could have expected.
Going Virtual - Efficient Landscaping in a Remo...
The world has changed a lot in the last year, in ways few of us could have expected.